Name: Spice it up! Using thematic hooks in classical programming
Start: 2015-09-30T13:45:00-0400
End: 2015-09-30T14:45:00-0400

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Spice it up! Using thematic hooks in classical programming

Looking to distinguish your local classical or other music programming with thematic hooks, short features and programming “events” with effective on-air and online promotions to increase listening? Program Directors and producers from several classical and mixed format stations will share audio examples plus quantitative and qualitative results from various programming experiments and discuss ways to collaborate in the future on thematic content.

Moderators

Tony Macaluso

Director of Network Marketing & Syndication, WFMT

Speakers

Alex Ambrose

Producer, Q2 Music, WQXR

Alex Ambrose is the supervising producer for Q2 Music, WQXR’s online stream and website devoted to discovery, curiosity and vibrant 21st-century music. Alex oversees the overall programmatic direction of Q2 Music and works with WQXR and NYPR staff to produce live webcasts; conceive... Read More →